After the unveiling of the G70 Shooting Brake earlier in the year, Genesis debuted the production version of the first-ever wagon model from the brand at the 2021 Goodwood Festival of Speed. For those of you who are not familiar, the festival is an annual hill climb competition featuring historic motor racing vehicles, held on the grounds of Goodwood House, West Sussex, England. Here, Genesis G70 Shooting Brake flaunted its beautiful new body shape, and ran the 1.16-mile course in midst of the equally beautiful race cars that set automotive history from all eras, from F1 to NASCAR.
After the unveiling of the g70 shooting break earlier in the year genesis debuted the production 2021 goodwood festival of speed in england festival is an annual hill climb competition featuring historic motor racing vehicles held on the grounds of goodwood house in west sussex beautiful new body shape and ran
The 1.16 mile course in midst of the equally beautiful race cars that set automotive history from all eras from f1 to nascar back in 2019 the upstart korean luxury automaker genesis changed the history of automobiles by becoming the first korean maker to be awarded the prestigious motor trend car of the
Year genesis attempt to create its very first rear wheel drive sports sedan to compete against the benchmark bmw 3 series was met with very skeptical eyes when the announcement was made biermann who came from bmw to work his magic really did wonders in delivering one of the finest crafted automotive engineerings in
Recent years it wouldn’t be an exaggeration to say that it was g70 that put genesis on the map allowing the same light as the teutonic automakers sure genesis had the previous g80 and the current g90 but they were just rebranded hyundai that was carried over to the new luxury division upon its creation in
2015. therefore we would say that the g70 is probably the most important product for genesis of course with the suv craze that’s be a sales leader like the newly introduced gv80 and gv70 but no one can deny the importance of the compact sports sedan that started it all so important that genesis has chosen the g70
To be the marquee model for its attempt to break into the market that gave birth to luxury sports sedans genesis is taking another shot at europe to rewrite history in its efforts to become the first non-european luxury maker to truly garner a firm position in the luxury auto market and as such genesis has seen fit to
Introduce the first ever europe-specific model in its short history the g70 shooting break is not all new but it still exudes a kind of sporting aura and exclusivity that has never been seen in the brand before as the name suggests the beautiful shooting brake version of the g70 is based on the facelifted g70
Which was just introduced in 2020 that features the once controversial yet now signature split the wagon retains the g70 sedan’s wheelbase of 40 more interior space while offering 40 20 unique european feature the european wagon is to be powered by a quintessential for europe 2.2 liter turbo diesel engine that
Develops 200 horsepower and 325 pound-feet of torque as well as a familiar 252 horsepower 2-liter turbocharged 4-cylinder gasoline engine unfortunately it does not receive the mighty 365 horsepower 3.3 liter v6 for your information that engine however will continue to be offered on the north american version
Of the newly facelifted g70 sedan along with the same 2.0 liter gasoline engine unchanged followers for not offering the shooting break in the us genesis is offering a special edition g70 sedan for the us market limited to 500 units g70 launch edition features an exclusive white or gray mat exterior with a striking red
Interior that’s wheels so genesis has decided to give a more stylish offering to europe with a more practical diesel power plant instead of the gas guzzling v6 in some make believe world one could wish for a g70 shooting break with the turbo v6 power but at least in europe it will receive a couple of big power
Genesis models ahead of the us namely the electrified g80 which will come with 368 horsepower and 516 pound foot of torque from arrives in late 2021 the eevee version of the g80 sedan will achieve zero to 100 kilometers or zero to 62 miles per hour in blazing 4.9 seconds with a recharge time of only 22 minutes thanks
To the 800 volts charging architecture the maximum range is expected to be 265 miles if this big sedan is more than what is needed there is the upcoming gv60 dedicated electric crossover that will come with up to nearly 600 horsepower similar to the platform sharing ev6 gt that achieves 0 to 60 miles per hour in
Just 3.5 seconds with a recharge time of 18 minutes and the maximum range of 300 miles however unlike the ev6 which has been developed with more north american consumers in mind the gv60 is being prepared with a focus on satiating the european pallet everything from the coupe-like exterior that’s more compact
The interior that evokes classic european cars and the driving dynamics the gd60 seems to have europe squarely in its site furthermore other cars in the global lineup such as the g70 sedan g80 gv80 and the latest gv70 crossover will be available in europe as well with the top of the echelon large vehicle such as the
G90 sedan being available through the company’s bespoke program germany and will begin its operation in germany having hired former audi sales boss to oversee the entire operation the uk and switzerland will be two other countries that will be included in the initial operation employing a boutique concept
And selling with personal assistant attending to every customer’s needs providing concierge service where they come to you to pick up and drop off the car while your car is being serviced you can find out more about genesis unique european operation in the presentation that will follow with unique european models
Such as g70 shooting break it seems like the korean luxury brand is taking this venture very seriously with the experience that they have garnered in selling luxury cars in north america be good enough to establish itself as a bonafide brand in europe kind of feat that none of the non-european brands were able to
Accomplish only time will tell however our feeling is that genesis needs to find their own niche or territory that the other more established european makers weren’t able to conquer yet like tesla was able to accomplish with its high-tech electric vehicles therefore starting off the brand with the advanced
G80 and the gv60 seems like a prudent move after all no other markets have more propensity to plunk their hard-earned euros into innovative success of the vehicles like ionic 5 and ev6 be considered reasonable in north america finally the european g70 shooting brake model will start from around 35 000 pounds or 35
000 euros in germany when it’s launched in late 2021. what are your thoughts about the new europe only genesis g70 shooting break please vote and share your views by clicking on the link in the comment feature presentation from genesis europe thanks for watching auto vision your best source for the fastest
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It is my great pleasure to stand before you today to present the launch of genesis motor europe to launch our brand in europe this summer we will launch into three countries initially germany switzerland and the uk with more markets to follow soon after europe is the spiritual home work hard to earn our place but we
Believe that we have the ingredient to be different to stand out as a brand there’s always been this expectation that we would one day land in europe but with that comes a unique set of challenges the european customer is a discerning customer and they have a lot of choice there are many when we set out on
This journey at genesis i never considered that we would not come to europe that is the principle of being a luxury brand no matter where you are selling you are a global business all you need designed transcends border we also knew we had to do this in a way that was fresh and new at genesis our ambition is
To create a different customer experience in the premium automotive pursue a traditional franchise dealership model both online and through our genesis studio our first genesis studio will open in london munich and zurich and from there we will extend into luxury shopping destinations across europe we want
To create an environment in which the customer can discover the brand and its product and enjoy a stress-free ownership through the world vehicle lifetime and at its core the genesis experience respect the greatest luxury of all our customer time as such we have optimized car ownership so that customers never need to
Visit a dealer again with home pickup and delivery at every step and a range of easy to use online tools of course for those who prefer to meet with us in person our general studios will serve as a space for customers to immerse themselves in the brand you have our words that we will offer the same discounting
Just one price work for every customer also included will be the genesis five-year care plan five years of hassle-free monitoring with no personal touch every customer will be assigned a dedicated point of contact the genesis with sales inquiries book a car collection or home delivery and coordinate servicing
And maintenance needs our genesis personal assistants have been carefully selected with a background in high-end retail and hospitality and are trained to place customer care above all else customers will find a large number of female genesis personal assistants in all our stores and throughout the ownership
Experience to make the retail journey representative of the world we live in and a truly welcome easy experience for everyone my name is gemma dixon and i’m a genesis personnel assistant here at the flagship studio in westfield london a genesis personal assistant stands for the values of genesis which are
Audacious progressive and distinctly korean we want to ensure customers enjoy their experience with us here at the studio and at home my career has always been people focused whether that’s in my previous position as a guest relations me that no two days and no two customers are the same and that’s why we’re here
As hospitality experts to tailor our approach to the individual our role as a genesis personal assistant is to be available for the customer should they have very first moment they step into the studio right through the purchasing process and beyond into the after sales genesis as a korean brand is reflected
Within the studio space as well it’s a progressive and an immersive experience for the customer the best thing about having a genesis personnel assistant is for the customer to have a real-life person to speak to we eliminate the chat bots and we are here with a very personable warm the customers time first and foremost
And that they can give us very little of theirs
Transcribed from video
Genesis G70 Shooting Brake, Electrified G80 & GV60 to Conquer Europe! Should Mercedes & BMW Worry? By The Auto Vision – Korean Car News Channel
